What if Japan’s most influential telecom companies weren’t just corporations, but real people?
Not abstract entities. Not just logos or commercials.
But actual individuals—walking embodiments of each company’s identity, ambition, and business philosophy.
In this article, we reimagine NTT DOCOMO, KDDI (au), SoftBank, and Rakuten Mobile as real-life characters based on their market strategies, public image, and leadership style. The result is a fresh and human way to understand Japan’s telecom giants.
NTT DOCOMO — The Bureaucratic Strategist
Name: Shinichi Doumori
Age: 45
Style: A polished gray suit, black leather shoes, metal-rimmed glasses, neatly slicked-back hair
Profession: Former bureaucrat turned telecom infrastructure expert
Personality: Conservative, stable, deeply responsible
Shinichi is the type of person who values formality and structure. He speaks politely, even in private conversations, and never acts impulsively. He believes in long-term trust and carefully planned growth. He doesn’t chase trends—he builds foundations. As the face of NTT DOCOMO, he symbolizes Japan’s reliability and backbone in communication.
KDDI (au) — The Stylish Innovator
Name: Shou Amagi
Age: 38
Style: Orange tailored jacket over a white T-shirt, slim dark pants, minimal sneakers
Profession: Startup mentor and regional tech consultant
Personality: Creative, approachable, pragmatic underneath the flair
Shou is someone you’d meet at a tech forum or a rural innovation event, pitching ideas about satellite networks or sustainable 5G. He’s casual but precise, trendy but not superficial. He respects tradition but refuses to be bound by it. KDDI’s real-life version is a connector of people and ideas, both in the city and beyond.
SoftBank — The Global Visionary
Name: Ryo Sonmoto
Age: 40
Style: Sharp black suit, open collar, Apple Watch, smartphone in hand
Profession: Serial investor and tech conglomerate founder
Personality: Ambitious, strategic, slightly unpredictable
Ryo is always ten steps ahead. He’s not just thinking about 5G or phones—he’s investing in robotics, AI, and energy grids. Fluent in English and business jargon, he travels frequently, makes billion-dollar decisions before lunch, and isn’t afraid to take risks. SoftBank’s identity as a company always betting on the future is captured in him: fast-moving, confident, and globally driven.
Rakuten Mobile — The Bold Upstart
Name: Shouma Amamiya
Age: 29
Style: Purple hoodie, jeans, high-end sneakers, smart device constantly in hand
Profession: Disruptive startup founder
Personality: Energetic, impatient, data-driven but emotional
Shouma moves fast, talks fast, and launches fast. He’s the kind of person who brings big ideas to the table, even if the execution is still catching up. His optimism is contagious, but so is his volatility. He believes telecom should be affordable, and he’s willing to fight giants to prove it. Rakuten Mobile’s character is unpolished yet passionate, driven by a desire to challenge the status quo.
Why We Did This
Corporate culture is often hard to visualize. But when you turn a company into a person, everything becomes clearer.
You understand their strengths, their blind spots, and their values.
You can see how they would interact in a meeting room—or compete on the battlefield of innovation.
This isn’t just entertainment. It’s a different way to analyze strategy, branding, and personality in Japan’s most competitive industries.
Which One Do You Relate To?
Are you the strategist like Shinichi from DOCOMO?
The flexible connector like Shou from KDDI?
The visionary like Ryo from SoftBank?
Or the challenger like Shouma from Rakuten?
Let us know which one reflects your personality or your mobile provider of choice.
