{"id":38,"date":"2026-04-10T05:01:54","date_gmt":"2026-04-09T20:01:54","guid":{"rendered":"https:\/\/shimaken.com\/shiba\/38\/"},"modified":"2026-04-10T05:01:54","modified_gmt":"2026-04-09T20:01:54","slug":"%e3%80%8c%e9%a1%a7%e5%ae%a2%e3%81%ae%e5%a3%b0%e3%82%92%e5%a3%b2%e4%b8%8a%e3%81%ab%e5%a4%89%e3%81%88%e3%82%8b%e3%80%8d%e6%8a%80%e8%a1%93%ef%bd%9cvoc%e6%b4%bb%e7%94%a8%e3%81%a7%e6%88%90%e6%9e%9c","status":"publish","type":"post","link":"https:\/\/shimaken.com\/shiba\/38\/","title":{"rendered":"\u300c\u9867\u5ba2\u306e\u58f0\u3092\u58f2\u4e0a\u306b\u5909\u3048\u308b\u300d\u6280\u8853\uff5cVoC\u6d3b\u7528\u3067\u6210\u679c\u3092\u51fa\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u300c\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u96c6\u3081\u3066\u3044\u308b\u3051\u3069\u3001\u3046\u307e\u304f\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u53d6\u3063\u3066\u3044\u308b\u304c\u3001\u5206\u6790\u3057\u3066\u7d42\u308f\u308a\u300d\u2014\u2014\u305d\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u58f0\uff08VoC\uff1aVoice of 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of 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\u9867\u5ba2\u63a5\u70b9\u306e\u591a\u69d8\u5316<\/strong><\/p>\n<p>\u304b\u3064\u3066\u306f\u5e97\u8217\u3084\u96fb\u8a71\u304c\u4e3b\u306a\u63a5\u70b9\u3067\u3057\u305f\u3002\u73fe\u5728\u306f\u3001Web\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001SNS\u3001\u30c1\u30e3\u30c3\u30c8\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3001\u63a5\u70b9\u306f10\u4ee5\u4e0a\u306b\u5206\u6563\u3057\u3066\u3044\u307e\u3059\u3002\u5404\u63a5\u70b9\u3067\u767a\u751f\u3059\u308b\u300c\u58f0\u300d\u3092\u7d71\u5408\u3057\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u306e\u5168\u4f53\u50cf\u304c\u898b\u3048\u307e\u305b\u3093\u3002<\/p>\n<p><strong>2. \u9867\u5ba2\u671f\u5f85\u5024\u306e\u4e0a\u6607<\/strong><\/p>\n<p>Amazon\u3084Netflix\u306a\u3069\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u671f\u5f85\u5024\u306f\u5e74\u3005\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3055\u305b\u308b\u4f53\u9a13\u304c\u3001\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>3. \u53e3\u30b3\u30df\u306e\u5f71\u97ff\u529b\u62e1\u5927<\/strong><\/p>\n<p>\u8cfc\u8cb7\u6c7a\u5b9a\u306e87%\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\u3002\u4e00\u4eba\u306e\u9867\u5ba2\u306e\u58f0\u304c\u3001\u6570\u5343\u4eba\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5de6\u53f3\u3059\u308b\u6642\u4ee3\u3067\u3059\u3002<\/p>\n<h2>VoC\u53ce\u96c6\u306e\u5b9f\u8df5\u7684\u306a5\u3064\u306e\u65b9\u6cd5\uff5c\u8cea\u3068\u91cf\u3092\u4e21\u7acb\u3055\u305b\u308b<\/h2>\n<p>VoC\u3092\u52b9\u679c\u7684\u306b\u96c6\u3081\u308b\u306b\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e00\u3064\u306e\u65b9\u6cd5\u306b\u983c\u308b\u3068\u3001\u504f\u3063\u305f\u60c5\u5831\u3057\u304b\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>\u65b9\u6cd51\uff1a\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/h3>\n<p>\u6700\u3082\u30aa\u30fc\u30bd\u30c9\u30c3\u30af\u30b9\u306a\u65b9\u6cd5\u3067\u3059\u304c\u3001\u8a2d\u8a08\u6b21\u7b2c\u3067\u5f97\u3089\u308c\u308b\u60c5\u5831\u306e\u8cea\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\uff1a<\/strong><\/p>\n<ul>\n<li>\u8a2d\u554f\u6570\u306f10\u554f\u4ee5\u5185\u306b\u7d5e\u308b\uff08\u5b8c\u4e86\u7387\u304c\u7d0440%\u5411\u4e0a\uff09<\/li>\n<li>\u81ea\u7531\u8a18\u8ff0\u6b04\u306f\u5fc5\u305a\u8a2d\u3051\u308b\uff08\u5b9a\u91cf\u3067\u306f\u898b\u3048\u306a\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u308b\uff09<\/li>\n<li>\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5de5\u592b\u3059\u308b\uff08\u8cfc\u5165\u76f4\u5f8c\u3001\u30b5\u30fc\u30d3\u30b9\u5229\u75281\u9031\u9593\u5f8c\u306a\u3069\uff09<\/li>\n<li>\u300c\u306a\u305c\u300d\u3092\u6398\u308a\u4e0b\u3052\u308b\u8cea\u554f\u3092\u5165\u308c\u308b<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u3001\u5358\u306b\u300c\u6e80\u8db3\u5ea6\u30925\u6bb5\u968e\u3067\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u305d\u306e\u8a55\u4fa1\u3092\u3064\u3051\u305f\u4e00\u756a\u306e\u7406\u7531\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d\u3068\u805e\u304f\u3053\u3068\u3067\u3001\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u306a\u60c5\u5831\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u65b9\u6cd52\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30fb\u554f\u3044\u5408\u308f\u305b\u5206\u6790<\/h3>\n<p>\u65e5\u3005\u306e\u30b5\u30dd\u30fc\u30c8\u5bfe\u5fdc\u306f\u3001VoC\u306e\u5b9d\u5eab\u3067\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3092\u5206\u985e\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u5b9f\u8df5\u306e\u30b3\u30c4\uff1a<\/strong><\/p>\n<ul>\n<li>\u554f\u3044\u5408\u308f\u305b\u3092\u30ab\u30c6\u30b4\u30ea\u5225\u306b\u30bf\u30b0\u4ed8\u3051\u3059\u308b<\/li>\n<li>\u6708\u6b21\u3067\u983b\u51fa\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u5316\u3059\u308b<\/li>\n<li>\u300c\u540c\u3058\u8cea\u554f\u304c\u7e70\u308a\u8fd4\u3055\u308c\u308b\u300d\u9805\u76ee\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b<\/li>\n<\/ul>\n<p>\u3042\u308bEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u306e30%\u304c\u300c\u914d\u9001\u65e5\u6642\u306e\u5909\u66f4\u65b9\u6cd5\u300d\u306b\u96c6\u4e2d\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3092\u53d7\u3051\u3066FAQ\u3092\u5145\u5b9f\u3055\u305b\u3001\u30de\u30a4\u30da\u30fc\u30b8\u306e\u5c0e\u7dda\u3092\u6539\u5584\u3057\u305f\u3068\u3053\u308d\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u304c45%\u6e1b\u5c11\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3082\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u65b9\u6cd53\uff1aSNS\u30fb\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/h3>\n<p>\u9867\u5ba2\u306f\u4f01\u696d\u306b\u76f4\u63a5\u8a00\u308f\u306a\u3044\u3053\u3068\u3092\u3001SNS\u306b\u306f\u66f8\u304d\u307e\u3059\u3002X\uff08\u65e7Twitter\uff09\u3001Instagram\u3001Google\u30ec\u30d3\u30e5\u30fc\u3001\u696d\u754c\u7279\u5316\u578b\u306e\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u3079\u304d\u9805\u76ee\uff1a<\/strong><\/p>\n<ul>\n<li>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u540d\u30fb\u5546\u54c1\u540d\u306e\u8a00\u53ca<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u30b3\u30e1\u30f3\u30c8<\/li>\n<li>\u696d\u754c\u30fb\u30ab\u30c6\u30b4\u30ea\u306b\u95a2\u3059\u308b\u4e0d\u6e80\u3084\u8981\u671b<\/li>\n<\/ul>\n<p>\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u7121\u6599\u306a\u3089Google\u30a2\u30e9\u30fc\u30c8\u3001\u6709\u6599\u306a\u3089Brandwatch\u3084Meltwater\u306a\u3069\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002<\/p>\n<h3>\u65b9\u6cd54\uff1a\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/h3>\n<p>\u5b9a\u91cf\u8abf\u67fb\u3067\u306f\u898b\u3048\u306a\u3044\u300c\u306a\u305c\u300d\u3092\u6df1\u6398\u308a\u3059\u308b\u306b\u306f\u30011\u5bfe1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u3068\u6642\u9593\u306f\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u306e\u58f0\u304b\u3089\u3001\u6570\u767e\u4ef6\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u767a\u898b\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\uff1a<\/strong><\/p>\n<ul>\n<li>\u5bfe\u8c61\u8005\u306e\u9078\u5b9a\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3059\u308b\uff08\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc\u3001\u96e2\u8131\u8005\u3001\u65b0\u898f\u306a\u3069\uff09<\/li>\n<li>\u8cea\u554f\u306f\u300c\u904e\u53bb\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u300d\u3092\u805e\u304f\u5f62\u306b\u3059\u308b<\/li>\n<li>1\u56de30\u301c45\u5206\u3092\u76ee\u5b89\u306b\u3001\u76f8\u624b\u306e\u8ca0\u62c5\u3092\u6e1b\u3089\u3059<\/li>\n<li>\u9332\u97f3\u30fb\u6587\u5b57\u8d77\u3053\u3057\u3092\u3057\u3066\u3001\u30c1\u30fc\u30e0\u3067\u5171\u6709\u3067\u304d\u308b\u5f62\u306b\u3059\u308b<\/li>\n<\/ul>\n<h3>\u65b9\u6cd55\uff1aWeb\u30b5\u30a4\u30c8\u30fb\u30a2\u30d7\u30ea\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u5206\u6790<\/h3>\n<p>\u9867\u5ba2\u306f\u300c\u8a00\u8449\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u884c\u52d5\u300d\u3067\u3082\u58f0\u3092\u767a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<table>\n<tr>\n<th>\u5206\u6790\u9805\u76ee<\/th>\n<th>\u8aad\u307f\u53d6\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8<\/th>\n<\/tr>\n<tr>\n<td>\u96e2\u8131\u7387\u306e\u9ad8\u3044\u30da\u30fc\u30b8<\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u304c\u3064\u307e\u305a\u3044\u3066\u3044\u308b\u7b87\u6240<\/td>\n<\/tr>\n<tr>\n<td>\u3088\u304f\u691c\u7d22\u3055\u308c\u308b\u30b5\u30a4\u30c8\u5185\u30ad\u30fc\u30ef\u30fc\u30c9<\/td>\n<td>\u898b\u3064\u3051\u306b\u304f\u3044\u60c5\u5831\u3001\u6f5c\u5728\u30cb\u30fc\u30ba<\/td>\n<\/tr>\n<tr>\n<td>\u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/td>\n<td>\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u969c\u58c1<\/td>\n<\/tr>\n<tr>\n<td>\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u5fc3\u5ea6<\/td>\n<\/tr>\n<\/table>\n<h2>\u96c6\u3081\u305f\u58f0\u3092\u300c\u4f7f\u3048\u308b\u60c5\u5831\u300d\u306b\u5909\u3048\u308b\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>VoC\u3092\u96c6\u3081\u3066\u3082\u3001\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u524d\u306b\u300c\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u3082\u3088\u304f\u805e\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u5b9f\u52d9\u3067\u4f7f\u3048\u308b3\u3064\u306e\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af1\uff1a\u30ab\u30c6\u30b4\u30ea\u5206\u985e\u30de\u30c8\u30ea\u30af\u30b9<\/h3>\n<p>\u9867\u5ba2\u306e\u58f0\u3092\u300c\u5185\u5bb9\u300d\u3068\u300c\u611f\u60c5\u300d\u306e2\u8ef8\u3067\u5206\u985e\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<table>\n<tr>\n<th><\/th>\n<th>\u30dd\u30b8\u30c6\u30a3\u30d6<\/th>\n<th>\u30cd\u30ac\u30c6\u30a3\u30d6<\/th>\n<\/tr>\n<tr>\n<td><strong>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea<\/strong><\/td>\n<td>\u300c\u4f7f\u3044\u3084\u3059\u3044\u300d\u300c\u54c1\u8cea\u304c\u9ad8\u3044\u300d<\/td>\n<td>\u300c\u3059\u3050\u58ca\u308c\u305f\u300d\u300c\u671f\u5f85\u5916\u308c\u300d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4fa1\u683c\u30fb\u30b3\u30b9\u30d1<\/strong><\/td>\n<td>\u300c\u304a\u5f97\u611f\u304c\u3042\u308b\u300d\u300c\u4fa1\u683c\u4ee5\u4e0a\u306e\u4fa1\u5024\u300d<\/td>\n<td>\u300c\u9ad8\u3059\u304e\u308b\u300d\u300c\u5272\u306b\u5408\u308f\u306a\u3044\u300d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30b5\u30dd\u30fc\u30c8\u30fb\u5bfe\u5fdc<\/strong><\/td>\n<td>\u300c\u89aa\u5207\u3060\u3063\u305f\u300d\u300c\u3059\u3050\u89e3\u6c7a\u3057\u305f\u300d<\/td>\n<td>\u300c\u5bfe\u5fdc\u304c\u9045\u3044\u300d\u300c\u305f\u3089\u3044\u56de\u3057\u300d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8cfc\u5165\u30fb\u5229\u7528\u4f53\u9a13<\/strong><\/td>\n<td>\u300c\u7c21\u5358\u306b\u8cb7\u3048\u305f\u300d\u300c\u308f\u304b\u308a\u3084\u3059\u3044\u300d<\/td>\n<td>\u300c\u624b\u7d9a\u304d\u304c\u9762\u5012\u300d\u300c\u8ff7\u3063\u305f\u300d<\/td>\n<\/tr>\n<\/table>\n<p>\u3053\u306e\u5206\u985e\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u300c\u3069\u306e\u9818\u57df\u306b\u300d\u300c\u3069\u3093\u306a\u7a2e\u985e\u306e\u300d\u58f0\u304c\u591a\u3044\u304b\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u969b\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\uff1a\u5f71\u97ff\u5ea6\u00d7\u6539\u5584\u5bb9\u6613\u5ea6\u30de\u30c8\u30ea\u30af\u30b9<\/h3>\n<p>\u767a\u898b\u3057\u305f\u8ab2\u984c\u3092\u3059\u3079\u3066\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306f\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308b\u304b\u300d\u3092\u6c7a\u3081\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th><\/th>\n<th>\u6539\u5584\u3057\u3084\u3059\u3044<\/th>\n<th>\u6539\u5584\u3057\u306b\u304f\u3044<\/th>\n<\/tr>\n<tr>\n<td><strong>\u5f71\u97ff\u5ea6\u30fb\u5927<\/strong><\/td>\n<td>\u3010\u6700\u512a\u5148\u3011\u3059\u3050\u7740\u624b<\/td>\n<td>\u3010\u4e2d\u671f\u8a08\u753b\u3011\u30ea\u30bd\u30fc\u30b9\u78ba\u4fdd\u3057\u3066\u53d6\u308a\u7d44\u3080<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5f71\u97ff\u5ea6\u30fb\u5c0f<\/strong><\/td>\n<td>\u3010\u4f59\u529b\u304c\u3042\u308c\u3070\u3011\u9699\u9593\u6642\u9593\u3067\u5bfe\u5fdc<\/td>\n<td>\u3010\u898b\u9001\u308a\u3011\u512a\u5148\u5ea6\u3092\u4e0b\u3052\u308b<\/td>\n<\/tr>\n<\/table>\n<p>\u300c\u5f71\u97ff\u5ea6\u300d\u306f\u3001\u305d\u306e\u8ab2\u984c\u304c\u58f2\u4e0a\u30fb\u89e3\u7d04\u7387\u30fbLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3059\u308b\u304b\u3067\u5224\u65ad\u3057\u307e\u3059\u3002\u300c\u6539\u5584\u5bb9\u6613\u5ea6\u300d\u306f\u3001\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\u30fb\u6642\u9593\u30fb\u95a2\u4fc2\u90e8\u7f72\u306e\u6570\u306a\u3069\u3067\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\uff1a\u30b8\u30e7\u30d6\u7406\u8ad6\uff08Jobs to be Done\uff09<\/h3>\n<p>\u9867\u5ba2\u306e\u58f0\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u306e\u304c\u3001\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u304c\u63d0\u5531\u3057\u305f\u300c\u30b8\u30e7\u30d6\u7406\u8ad6\u300d\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u300c\u9867\u5ba2\u306f\u5546\u54c1\u3092\u8cb7\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001&#8221;\u7247\u4ed8\u3051\u305f\u3044\u30b8\u30e7\u30d6\uff08\u4ed5\u4e8b\uff09&#8221;\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5546\u54c1\u3092\u96c7\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b\uff1a<\/strong><\/p>\n<p>\u3042\u308b\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u30c1\u30a7\u30fc\u30f3\u3067\u306f\u3001\u671d\u306e\u6642\u9593\u5e2f\u306b\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u304c\u3088\u304f\u58f2\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u901a\u5e38\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u300c\u5473\u304c\u597d\u304d\u300d\u300c\u304a\u5f97\u3060\u304b\u3089\u300d\u3068\u3044\u3046\u56de\u7b54\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30b8\u30e7\u30d6\u7406\u8ad6\u306e\u8996\u70b9\u3067\u6df1\u6398\u308a\u3059\u308b\u3068\u3001\u300c\u9577\u3044\u901a\u52e4\u6642\u9593\u3092\u9000\u5c48\u305b\u305a\u306b\u904e\u3054\u3057\u305f\u3044\u300d\u300c\u663c\u307e\u3067\u7a7a\u8179\u3092\u611f\u3058\u306a\u3044\u3088\u3046\u306b\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u30b8\u30e7\u30d6\u304c\u898b\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u7af6\u5408\u306f\u4ed6\u306e\u30c9\u30ea\u30f3\u30af\u3067\u306f\u306a\u304f\u3001\u30d9\u30fc\u30b0\u30eb\u3084\u30d0\u30ca\u30ca\u3060\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u58f0\u3092\u8868\u9762\u7684\u306a\u8a00\u8449\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u3067\u89e3\u91c8\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u672c\u8cea\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>VoC\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u5177\u4f53\u7684\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u5206\u6790\u3057\u305fVoC\u3092\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3069\u3046\u6d3b\u304b\u3059\u304b\u3002\u3053\u3053\u304b\u3089\u306f\u30015\u3064\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u30b7\u30fc\u30f3\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u6d3b\u75281\uff1a\u5e83\u544a\u30b3\u30d4\u30fc\u30fbLP\u306e\u6539\u5584<\/h3>\n<p>\u9867\u5ba2\u304c\u4f7f\u3046\u8a00\u8449\u3092\u305d\u306e\u307e\u307e\u5e83\u544a\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u3092\u751f\u3080\u30b3\u30d4\u30fc\u304c\u4f5c\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\uff1a<\/strong><\/p>\n<ol>\n<li>\u30ec\u30d3\u30e5\u30fc\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304b\u3089\u3001\u983b\u51fa\u3059\u308b\u8868\u73fe\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7<\/li>\n<li>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u58f0\u306f\u300c\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u300d\u306b\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u58f0\u306f\u300c\u4e0d\u5b89\u89e3\u6d88\u30d1\u30fc\u30c8\u300d\u306b\u6d3b\u7528<\/li>\n<li>A\/B\u30c6\u30b9\u30c8\u3067\u52b9\u679c\u3092\u691c\u8a3c<\/li>\n<\/ol>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u601d\u3063\u305f\u3088\u308a\u8efd\u304f\u3066\u6301\u3061\u904b\u3073\u3084\u3059\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u591a\u3051\u308c\u3070\u3001\u300c\u7247\u624b\u3067\u6301\u3066\u308b\u3007\u3007g\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u8a34\u6c42\u306b\u5909\u63db\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u6d3b\u75282\uff1a\u5546\u54c1\u958b\u767a\u30fb\u30b5\u30fc\u30d3\u30b9\u6539\u5584<\/h3>\n<p>VoC\u306f\u3001\u65b0\u5546\u54c1\u306e\u30a2\u30a4\u30c7\u30a2\u3084\u65e2\u5b58\u5546\u54c1\u306e\u6539\u5584\u70b9\u3092\u767a\u898b\u3059\u308b\u6700\u3082\u78ba\u5b9f\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\u6210\u529f\u4e8b\u4f8b\uff1a<\/strong><\/p>\n<p>\u3042\u308b\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u3067\u306f\u3001SNS\u3067\u300c\u5bb9\u5668\u306e\u6700\u5f8c\u307e\u3067\u4f7f\u3044\u5207\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u4e0d\u6e80\u304c\u8907\u6570\u898b\u3064\u304b\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3092\u53d7\u3051\u3066\u3001\u30dd\u30f3\u30d7\u5f0f\u304b\u3089\u30c1\u30e5\u30fc\u30d6\u5f0f\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u5909\u66f4\u3002\u3055\u3089\u306b\u300c\u6700\u5f8c\u307e\u3067\u4f7f\u3044\u5207\u308c\u308b\u8a2d\u8a08\u300d\u3092\u5e83\u544a\u3067\u8a34\u6c42\u3057\u305f\u3068\u3053\u308d\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c18%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u6d3b\u75283\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u9069\u5316<\/h3>\n<p>\u9867\u5ba2\u304c\u3069\u306e\u6bb5\u968e\u3067\u3069\u3093\u306a\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092VoC\u304b\u3089\u628a\u63e1\u3057\u3001\u5404\u63a5\u70b9\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th>\u6bb5\u968e<\/th>\n<th>\u3088\u304f\u3042\u308b\u9867\u5ba2\u306e\u58f0<\/th>\n<th>\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3<\/th>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u300c\u3069\u3053\u3067\u77e5\u3063\u305f\u304b\u899a\u3048\u3066\u3044\u306a\u3044\u300d<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u5f37\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u6bd4\u8f03\u691c\u8a0e<\/td>\n<td>\u300c\u4ed6\u793e\u3068\u306e\u9055\u3044\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/td>\n<td>\u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165<\/td>\n<td>\u300c\u624b\u7d9a\u304d\u304c\u9762\u5012\u3060\u3063\u305f\u300d<\/td>\n<td>\u30d5\u30a9\u30fc\u30e0\u306e\u7c21\u7565\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u5229\u7528<\/td>\n<td>\u300c\u4f7f\u3044\u65b9\u304c\u308f\u304b\u3089\u306a\u304b\u3063\u305f\u300d<\/td>\n<td>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u5f37\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u7d99\u7d9a\u30fb\u63a8\u5968<\/td>\n<td>\u300c\u8ab0\u304b\u306b\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3063\u305f\u300d<\/td>\n<td>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165<\/td>\n<\/tr>\n<\/table>\n<h3>\u6d3b\u75284\uff1a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7cbe\u7dfb\u5316<\/h3>\n<p>VoC\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u5e74\u9f62\u30fb\u6027\u5225\u3068\u3044\u3063\u305f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u304b\u3063\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u540c\u305830\u4ee3\u5973\u6027\u3067\u3082\u3001\u300c\u6642\u77ed\u3092\u91cd\u8996\u3059\u308b\u4eba\u300d\u3068\u300c\u54c1\u8cea\u306b\u3053\u3060\u308f\u308b\u4eba\u300d\u3067\u306f\u3001\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002VoC\u304b\u3089\u3053\u3046\u3057\u305f\u4fa1\u5024\u89b3\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u5316\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u6d3b\u75285\uff1a\u89e3\u7d04\u9632\u6b62\u30fbLTV\u5411\u4e0a<\/h3>\n<p>\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u3001\u307e\u305f\u306f\u89e3\u7d04\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u58f0\u306f\u3001\u975e\u5e38\u306b\u4fa1\u5024\u304c\u9ad8\u3044\u60c5\u5831\u3067\u3059\u3002<\/p>\n<p><strong>\u53ce\u96c6\u3059\u3079\u304d\u60c5\u5831\uff1a<\/strong><\/p>\n<ul>\n<li>\u89e3\u7d04\u7406\u7531\uff08\u9078\u629e\u5f0f\uff0b\u81ea\u7531\u8a18\u8ff0\uff09<\/li>\n<li>\u6539\u5584\u304c\u3042\u308c\u3070\u7d99\u7d9a\u3057\u305f\u304b<\/li>\n<li>\u4ed6\u793e\u306b\u4e57\u308a\u63db\u3048\u308b\u5834\u5408\u3001\u305d\u306e\u7406\u7531<\/li>\n<\/ul>\n<p>\u3042\u308bSaaS\u4f01\u696d\u3067\u306f\u3001\u89e3\u7d04\u7406\u7531\u306e\u5206\u6790\u304b\u3089\u300c\u6a5f\u80fd\u306f\u6e80\u8db3\u3060\u304c\u3001\u6d3b\u7528\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u304c25%\u3092\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u3092\u5f37\u5316\u3057\u3001\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u624b\u539a\u304f\u3057\u305f\u3068\u3053\u308d\u3001\u89e3\u7d04\u7387\u304c8%\u304b\u30895%\u306b\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>VoC\u6d3b\u7528\u3092\u793e\u5185\u3067\u63a8\u9032\u3059\u308b\u305f\u3081\u306e\u7d44\u7e54\u3065\u304f\u308a<\/h2>\n<p>\u3069\u3093\u306a\u306b\u826f\u3044\u5206\u6790\u3092\u3057\u3066\u3082\u3001\u7d44\u7e54\u3068\u3057\u3066\u52d5\u304b\u306a\u3051\u308c\u3070\u6210\u679c\u306f\u51fa\u307e\u305b\u3093\u3002VoC\u6d3b\u7528\u3092\u4e00\u904e\u6027\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u7d99\u7d9a\u7684\u306a\u4ed5\u7d44\u307f\u306b\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c81\uff1a\u90e8\u9580\u6a2a\u65ad\u306eVoC\u30c1\u30fc\u30e0\u3092\u4f5c\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3060\u3051\u3067VoC\u3092\u62b1\u3048\u8fbc\u3080\u3068\u3001\u6d3b\u7528\u7bc4\u56f2\u304c\u9650\u5b9a\u3055\u308c\u307e\u3059\u3002\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u5546\u54c1\u958b\u767a\u3001\u7d4c\u55b6\u4f01\u753b\u306a\u3069\u3001\u95a2\u9023\u90e8\u9580\u304b\u3089\u30e1\u30f3\u30d0\u30fc\u3092\u96c6\u3081\u305f\u6a2a\u65ad\u30c1\u30fc\u30e0\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u67081\u56de\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u5404\u90e8\u9580\u304c\u6301\u3064\u9867\u5ba2\u306e\u58f0\u3092\u5171\u6709\u3057\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6c7a\u3081\u308b\u5834\u3092\u8a2d\u3051\u307e\u3059\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c82\uff1a\u5b9a\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\u5316<\/h3>\n<p>VoC\u3092\u300c\u898b\u3048\u308b\u5316\u300d\u3057\u3001\u5b9a\u671f\u7684\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u30ec\u30dd\u30fc\u30c8\u306b\u542b\u3081\u308b\u3079\u304d\u9805\u76ee\uff1a<\/strong><\/p>\n<ul>\n<li>\u4eca\u6708\u306e\u4e3b\u8981\u306aVoC\uff08\u30dd\u30b8\u30c6\u30a3\u30d6\u30fb\u30cd\u30ac\u30c6\u30a3\u30d6\u54043\u301c5\u4ef6\uff09<\/li>\n<li>\u524d\u6708\u304b\u3089\u306e\u5909\u5316\u30fb\u50be\u5411<\/li>\n<li>NPS\u30fb\u6e80\u8db3\u5ea6\u306a\u3069\u306e\u5b9a\u91cf\u6307\u6a19<\/li>\n<li>\u5b9f\u65bd\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u305d\u306e\u7d50\u679c<\/li>\n<li>\u6765\u6708\u306e\u6539\u5584\u8a08\u753b<\/li>\n<\/ul>\n<p>\u7d4c\u55b6\u5c64\u306b\u3082\u5b9a\u671f\u7684\u306b\u5831\u544a\u3059\u308b\u3053\u3068\u3067\u3001VoC\u6d3b\u7528\u3078\u306e\u6295\u8cc7\u5224\u65ad\u304c\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c83\uff1a\u6210\u529f\u4e8b\u4f8b\u3092\u793e\u5185\u3067\u5171\u6709\u3059\u308b<\/h3>\n<p>\u300cVoC\u3092\u6d3b\u7528\u3057\u3066\u3053\u3093\u306a\u6210\u679c\u304c\u51fa\u305f\u300d\u3068\u3044\u3046\u4e8b\u4f8b\u3092\u7a4d\u6975\u7684\u306b\u767a\u4fe1\u3057\u307e\u3057\u3087\u3046\u3002\u6210\u529f\u4f53\u9a13\u304c\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u4ed6\u90e8\u9580\u306e\u5354\u529b\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u793e\u5185\u5831\u3001\u5168\u793e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3001Slack\u30c1\u30e3\u30f3\u30cd\u30eb\u306a\u3069\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u65b9\u6cd5\u3067\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c84\uff1a\u73fe\u5834\u304c\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/h3>\n<p>VoC\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u306f\u591a\u6570\u3042\u308a\u307e\u3059\u304c\u3001\u300c\u5c0e\u5165\u3057\u305f\u3051\u3069\u4f7f\u308f\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u9078\u5b9a\u306e\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u91cd\u8996\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u73fe\u5834\u62c5\u5f53\u8005\u304c\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b\u304b<\/li>\n<li>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\uff08CRM\u3001MA\u306a\u3069\uff09\u3068\u9023\u643a\u3067\u304d\u308b\u304b<\/li>\n<li>\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u5341\u5206\u304b<\/li>\n<li>\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u898b\u5408\u3046\u304b<\/li>\n<\/ul>\n<p>\u6700\u521d\u304b\u3089\u9ad8\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u3092\u5165\u308c\u308b\u3088\u308a\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u304b\u3089\u59cb\u3081\u3066\u5f90\u3005\u306b\u62e1\u5f35\u3059\u308b\u65b9\u304c\u3001\u5b9a\u7740\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081\uff5c\u660e\u65e5\u304b\u3089\u59cb\u3081\u308bVoC\u6d3b\u7528\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/h2>\n<p>VoC\u3092\u58f2\u4e0a\u3084\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u3001\u300c\u96c6\u3081\u308b\u2192\u5206\u6790\u3059\u308b\u2192\u6d3b\u7528\u3059\u308b\u2192\u7d44\u7e54\u3067\u56de\u3059\u300d\u3068\u3044\u3046\u4e00\u9023\u306e\u30b5\u30a4\u30af\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u4ee5\u4e0b\u306e3\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u3010\u30b9\u30c6\u30c3\u30d71\u3011\u4eca\u3042\u308b\u58f0\u3092\u68da\u5378\u3057\u3059\u308b\uff081\u9031\u9593\u4ee5\u5185\uff09<\/strong><\/p>\n<p>\u3059\u3067\u306b\u793e\u5185\u306b\u3042\u308bVoC\uff08\u554f\u3044\u5408\u308f\u305b\u30ed\u30b0\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u55b6\u696d\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff0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Experience Management Survey\u300d<\/li>\n<li>HubSpot\u300cState of Customer Service Report\u300d<\/li>\n<li>Qualtrics\u300cROI of Customer Experience\u300d<\/li>\n<li>\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u8457\u300e\u30b8\u30e7\u30d6\u7406\u8ad6\u300f\uff08\u30cf\u30fc\u30d1\u30fc\u30b3\u30ea\u30f3\u30ba\u30fb\u30b8\u30e3\u30d1\u30f3\uff09<\/li>\n<\/ul>\n<p style=\"font-size:12px;color:#999;margin-top:40px;\">Photo by <a href=\"https:\/\/unsplash.com\/@honeybadger33?utm_source=shiba_manager&#038;utm_medium=referral\" target=\"_blank\">Lukas M\u00fcller<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=shiba_manager&#038;utm_medium=referral\" target=\"_blank\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u96c6\u3081\u3066\u3044\u308b\u3051\u3069\u3001\u3046\u307e\u304f\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u53d6\u3063\u3066\u3044\u308b\u304c\u3001\u5206\u6790\u3057\u3066\u7d42\u308f\u308a\u300d\u2014\u2014\u305d\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\u3002 \u9867\u5ba2\u306e\u58f0\uff08VoC\uff1aVoice of Customer\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u5b9d\u306e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_xw_keep_modified_date":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"xw_count_pv":"15","_links":{"self":[{"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shimaken.com\/shiba\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}